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Why would having a professional athlete express his love for a particular brand of sports drink be an effective means of persuasion?

Why would having a professional athlete express his love for a particular brand of sports drink be an effective means of persuasion?
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Why would having a professional athlete express his love for a particular brand of sports drink be an effective means of persuasion?

User Morpheous
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Because since the athlete likes it and enjoys it, others will too. Knowing that it works for a pro, it will of course work for normal citizens
User KoKlA
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