Question

How have changes in the media and modern technology most changed how candidates campaign?

Answer 1

Modern technology, especially the Internet and social media, has deeply influenced political campaigning by providing more cost-effective, direct, and targeted ways to reach voters. This change has decreased the reliance on traditional TV ads and print media, leading candidates to focus more on their digital presence and online engagement.

Step-by-step explanation:

Impact of Modern Technology on Political Campaigning

Changes in the media and modern technology have significantly transformed how candidates campaign. The shift towards the Internet and social media has provided candidates with cost-effective methods to reach broader and more targeted audiences. Unlike television and radio, online platforms enable direct engagement with younger, educated, and technologically savvy voters. Advertising on these platforms can be highly personalized and interactive, creating countless possibilities for candidates to tailor their messages to specific groups through narrowcasting.

While television advertisements still play a role, there is a shift towards digital strategies, as social media not only serves for direct candidate-voter interaction but also as a terrain where voters share political content. In the future, we may see a further reduction in traditional TV ads as political campaigns continue to leverage the precision and analytical power of online platforms. Given these trends, candidates must be visible and engaging online to maintain voter attention and momentum.

Seeking visibility in the media is crucial, especially for new candidates. Media coverage is considered more reliable than campaign materials, and candidates strive for interviews and news coverage, which provide longer and cheaper publicity than paid ads. Lastly, the role of traditional print media has diminished, making way for a diverse range of online resources and encouraging candidates to build a digital presence to captivate and mobilize the electorate.

Answer 2

Technology has revolutionized the world. It apparently developed further thoughts than we can even understand, and the truth that it is all nearby us is beginning to be practiced for awarded.

We will discuss four ways of media and technology, how they have changed the candidates campaigns.

Step-by-step explanation:

Social Influence:

Now, social media provides competitors an immediate route of connection to the US people. But there is one negative thing, it changes the views of people overnight.

Virility threat:

Candidates now always remain in assumption, that anyone may have a video camera, or smartphone to take picture or recording device to record the views and words. Once recorded is always there on different channels and social media. Candidates remain in observation and it brought them close to people. So this thing has improved the transparency in elections.

Smart campaigns:

Previously, candidates were not accurately updated with the campaigns but media has given them a chance, they can monitor their campaigns, role of people and campaign influence on people with the help of streaming media and social media. They have the opportunity to compose themselves and improve the campaign by self-monitoring.

New issues:

Media and technology itself bring new issues to the debate floor to discuss. A candidate who is active on media and social media will be able to counter the issues otherwise who is not on media will be forgotten by people.