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​__________ is the systematic examination of cultural artifacts or various forms of communication to extract thematic data and draw conclusions about

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Content Analysis

Content analysis is an investigation method for analyzing reports and interpreting artifacts, which might be documents of different compositions, images, video or audio. Social scientists practice this content inquiry to analyze patterns in communication in a applicable and precise way. One of the chief benefits of using content analysis to investigate social aspects is its non-invasive character, in contrast to assuming social happenings or assembling questionnaire answers.

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