103k views
1 vote
Sending observers to watch and interact with consumers in their​ natural environment is known as​ __________.

User Medk
by
7.5k points

1 Answer

0 votes

Ethnographic research

Ethnographic research is a qualitative method when researchers recognize or communicate with a study's partners in their real-life circumstances. Ethnography was simplified by anthropology but is practiced crossed a wide spectrum of social sciences.

However, the various conventional ethnographic procedure is participant research as a part of field investigation. The ethnographer becomes involved in the culture as an active participator and records expanded scope notes.

User Greg McMullen
by
8.0k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.