Question

Before heinz sold its 9-lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. the portfolio matrix would classify 9-lives as a(n):

Answer 1

I guess the correct answer is problem child

Before Heinz sold its 9-Lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. The portfolio matrix would classify 9-Lives as a problem child.

A problem child, also called a question mark, shows rapid growth but has poor profit margins.