Answer: This is a qualitative research design.
A qualitative research design is usually used when one wants to understand people’s experiences, that are not usually quantifiable.
This research design does not aim to build a model and predict values. Rather, it’s aim is to explore and understand existing experiences.
In a qualitative research design, the researcher decides the hypothesis that needs to be tested even before collecting the data. The researcher then collects the data, analyses it and interprets the results himself.