The correct choice from the given options is "promotion".
In marketing, promotion alludes to a marketing correspondence used to advise or influence target gatherings of people of the relative benefits of an item, administration, brand or issue. The point of promotion is to expand mindfulness, make intrigue, produce deals or make mark dedication. It is one of the essential components of the market blend, which incorporates the four P's: value, item, advancement, and place. Promotion is additionally one of the components in the promotional mix or promotional plan.