Operational Issues:-
1. They couldn't handle multiple signups, in short they were not ready.
2. Cumbersome and slow system processes.
3. Lot of manual intervention in saving forms manually and filling in all the information.
4. Unorganized and Unprepared.
5. Short of staff/manpower.
Strategic Issues:-
1. Business based decisions - The decision taken by the board on the selection of system and not considering the fact of expansion, where the signups could actually increase any day was a lack of strategic planning. Also selection of the systems, for performing these operations were another strategic decision flow.
2. Non-Business based decisions - The finances used which should be considered as the saving outcome and must not be linked with how the whole organisation is positioned in relation to its environment and are not affected by what the directors decide. Competitor actions will affect risk levels in product markets, and technological developments that production processes, or products, quickly become out-of-date.
Recommendations regarding the Course of Action to address Strategic Issues:-
These are often risks that organisations may have to take in order to expand, and even to continue in the long term. The risks connected with developing a new product may be very significant – the technology may be uncertain, and the competition facing the organisation may severely limit sales. The alternative strategy may be to persist with products in mature markets, the sales of which are static and ultimately likely to decline.
However, directors also need to be aware of the potentially serious consequences issues, not taking opportunities that should have been pursued. A competitor may take up these opportunities, and the profits made could boost its business. One may try to look out for a system that can handle all the issues, following are few things that they can add. Few more points.
1. Time to time meeting among the board of directors to assess the potential threats and future plan.
2. Circulation and follow up of the discussed MOM's to make sure, things are executed.
3. Assess the finances to make sure, they are future ready to manage and face the risks and challenges.
Recommendations regarding the Course of Action to address Operational Issues:
Given below are the recommended points to address the operation issues:-
1. Increase the workflow and the manpower after assessing the future plan and strategy.
2. Automation of processes and the system that is accepting the signups on their website.
3. Proactively ready with the system to have automated signups saved in the system, without human/manual intervention.