Question

"New Mexico Tourism Campaign Featuring Ugly Aliens Draws Critics" What audience do the ad`s critics want to appeal to and why?

Answer 1

The projected audience was supposed to be older tourists interested in traveling to New Mexico. The audience that the ad appeals to are younger people who do not have the time or funds of traveling to New Mexico for leisure. The point of the ad was supposed to be humor but it does not appeal to the humor of baby boomers, but the humor of millennials and gen z.

Step-by-step explanation:

Answer 2

Critics say the less-than-cuddly, reptilian spacemen may be more apt to baffle or frighten away a tourist than reel one in.

"New Mexico has a lot to offer — we don't need to bring our standards down," said Ken Mompellier, head of the convention and visitors bureau in Las Cruces, the state's fast-growing second-largest city, which has refused to use the alien ads to bolster local tourism pitches, as it normally would.