Zappos packs and ships between 30,000 and 60,000 shoes every day. this is an example of "supplier power" in porter's five forces.
In Porter's five powers, supplier power alludes to the pressure providers can apply on organizations by raising costs, bringing down quality, or lessening accessibility of their items. While breaking down provider control, you lead the business investigation from the point of view of the business firms, for this situation alluded to as the purchasers. As indicated by Porter's 5 powers industry examination system, supplier power, or the bargaining power of suppliers, is one of the powers that shape the focused structure of an industry.