Question

Ryder's resorts inc. has multiple tropical resorts in various locations. in a crowded market that caters to all kinds of consumers, this resort caters mainly to gays with guaranteed hassle-free holiday experience at a premium price. what strategy is ryders using to gain competitive advantage?

a. a focused low-cost strategy
b. a best-cost provider strategy
c. a focused differentiation strategy
d. a broad differentiation strategy

Answer 1

The answer is "c. a focused differentiation strategy".

Focused differentiation is the second of two focus strategies. A focused differentiation strategy requires offering one of a kind highlights that satisfy the requests of a thin market. A few firms utilizing an engaged separation methodology focus their endeavors on a specific deals channel, for example, offering over the Internet as it were. Others target specific statistic gatherings.

Firms that contend in view of uniqueness and focus on a restricted market are following a focused differentiations strategy.