The type of advertising Tom is making use of is "business-to-business advertising."
Business-to-business advertising refers to marketing efforts coordinated toward different organizations rather to singular purchasers. Business-to-business publicizing, or B2B advertising, may include the advancement of items, for example, copier machines, or administrations, for example, HR counseling or coordinations, that are fundamentally intended for organizations.
An advertiser ought to have the capacity to interpret their message and incentive online by means of a site and furthermore web based life. Clients must have the capacity to discover a B2B organization online at a site that shows the organization's image story.