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Dan, the founder of four muddy paws, discovered that dog owners were willing to spend extra money on unique, healthy treats for their pets. the company immediately launched a selection of organic, flavored dog bones. the company also changes flavors and adds new flavors regularly, well before its competitors do. four muddy paws uses the concept of _____ to maintain it competitive lead

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Four Muddy Paws uses the concept of "speed-to-market" to maintain it competitive lead.

The term "Speed to market" alludes to the measure of time it takes for an association to dispatch an item or administrations and make it accessible to the client. It represents time taken by the association to take a shot at the item or administration from Idea, Design, Prototype, Test, Develop, Manufacture and dispatch for the end clients.

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