Question

The term "white space" has become a very popular term over the last few years. this term describes a space in the competitive landscape that competitors are not occupying. pricing, quality, and distribution channels are examples of what may be plotted along strategic dimensions to determine points of parity and points of difference. as a company, do you want to be in the "white space"?

Answer 1

Possibly, as the "white space" could be a place that is competitive but has been neglected or could also be a space that is not competitive or profitable.