In my opinion, all the alternatives should be considered in order to determine your preference for a new shirt. In addition to this, I consider that all those factor should be prioritized in order to make it more reasonable for a consumer.
Usually, consumers are driven mainly by the cost of the shirt due to the fact that you can love the shirt but it is importan to know if you can afford it or not. The second factor to take into account would be B and C , the color and the design on the shirt. Once the item captured your attention, you try it on, and if it looks good on you (option D), you take it.