When Jordan chooses communication intended to bring the greatest good to the greatest number of people over time, he is using the "Utilitarian Approach" principle of ethical communication.
The Utilitarian Approach evaluates an activity as far as its results or results; i.e., the net advantages and expenses to all partners on an individual level. It endeavors to accomplish the best useful for the best number while making minimal measure of damage or keeping the best measure of affliction. It holds that each element's advantages ought to be thought about similarly when settling on the choice, and this incorporates those of different species since they additionally are equipped for suffering.