Question

The people and procedures dedicated to assessing information​ needs, developing the needed​ information, and helping decision makers use the information to generate and validate actionable customer and market insights comprise a​ ________.

a. marketing analytic system
b. marketing research department
c. marketing information system
d. marketing consulting team
e. marketing technology system

Answer 1

A marketing information system helps decision makers use the information to generate and validate actionable customer and market insights and is composed of people and procedure that is dedicated to assessing information needs.

A marketing information system help businesses and companies to achieve the best possible outcome for their business as they can make decisions based on concrete data and information.