Question

Chug enterprises is considering entering the already-crowded sports drink market with a line of products. the first brand will be advertised to teenagers as being the best-tasting sports drink on the market. the second brand will be advertised to adults as being the lowest calorie sports drink you can buy. the third brand will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. each brand will have separate, distinctive packaging. however, the drinks inside are actually identical to one another. if the brand aimed at senior citizens is successful in the u.s. market, chug enterprises plans to introduce it worldwide. however, appropriate images of senior citizens vary from culture to culture. therefore, chug enterprises would be wise to engage in

Answer 1

Since Chug Enterprises plans to introduce it worldwide if the brand aimed at senior citizens is successful in the U.S. market, it would be wise for Chug Enterprises to engage in international advertising.

Engaging in international advertising would advertise the product in the different parts and countries of the world.