Perdue's cogent reason why a target market should buy its chicken is "more tender golden chicken at a moderate premium price," also known as its "customer-focused value proposition".
A customer value proposition is a guarantee of potential value that a business conveys to its clients and generally is the motivation behind why a client would connect with the business. It is brief articulation that features the pertinence of an item offering by clarifying how it takes care of an issue or enhances the client's circumstance, the particular incentive against the client's needs and the distinction to contenders.
Customer Value Proposition is a confused standard however, it is the primary theory behind the presence and the survival of a business or an organization.