Question

Ben and chris combined their love of hockey with a business venture. they purchased a small portable cart and began selling hockey memorabilia outside of the hometown hockey arena. their first year went well, but this past year has been a real struggle. due to poor economic conditions including a loss of jobs, ticket sales at the arena are down, which has significantly hurt their sales as well. as a recent business school graduate, you explain to ben and chris:

Answer 1

I believe the answer is: environmental circumstances are dynamic and tough to control

Because of this , the best thing that Ben and Chris could do under the situation is adjust their marketing strategy to cater to the unique situation at hand. For example, Ben and chris could reduce the overall price of the product by using cheaper material to attract most consumers.