14.
So for this, you will need to multiply 60% (or 0.6) with 54% (or 0.54), and your product will be 0.324. To translate that into a percentage, just move the decimal place 2 spaces to the right, and your answer will be 32.4%, or C.
15.
For this, it's the same as before, just with different numbers. 40% (or 0.4) times 30% (or 0.3) is 0.12. Move the decimal place 2 spaces to the right, and your answer will be 12%, or B.