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In the buying center, ryan answers the phones, receives and opens the mail, and monitors the incoming email. He sorts through all the sales solicitations and forwards the most interesting ones to his boss.
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In the buying center, ryan answers the phones, receives and opens the mail, and monitors the incoming email. He sorts through all the sales solicitations and forwards the most interesting ones to his boss. Which role is he playing in this decision-making unit?.

User Mrid
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15 votes

Answer:

A.) Gatekeeper

Step-by-step explanation:

Lecture page 46. A) Gatekeepers are the people who keep information out and let information in to the buying center. This is exactly what Ryan does by sorting through the sales solicitations. B) Ryan does not make any decisions in the buying center. C) The purchasing agent is the person who actually does the buying. This is not part of Ryan's job. D) The user is someone who is actually going to use the equipment that is purchased. There is no mention of Ryan using any purchased goods in this question. E) Gopher is not one of the roles in the buying center.

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Hope this helps you! <3

User Parveez Ahmed
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