The purpose of this assignment is the creation of a research analysis. every day, consumers make millions of decisions that impact the marketplace and influence firms' decisions. firms use economic concepts, models, and other "tools" of economics to help determine pricing, output, and profit maximization. as an mba student of economics, you can apply the "tools" of economics to microeconomic and macroeconomic data to create recommendations for how firms can maximize revenue, profit and market share.