Inbound Methodology is a set of stages that make a person go from being a stranger to a promoter. The stage being described in the scenario is convert. It turn visitor into lead; forms, CTAs, landing pages. Once you’ve attracted website visitors, the next step is to convert those visitors into leads by opening up a conversation through forms. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.