118k views
2 votes
Ben & jerry's ice cream buys keywords for a search marketing campaign such as "ben & jerry's chunky monkey" and "ben & jerry's cherry garcia." what type of keywords is the firm buying?

User Xofer
by
8.5k points

1 Answer

0 votes

The answer is Branded keywords. They are search words or phrases that include the brand name or a variation of the brand name. It is also known as Branded keyword or brand term. It usually contain your company's name.

User Hassan Jawed
by
8.7k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.