Question

Successful companies like stew​ leonard's have the capability to identify deviations in expected performance​ (both positive and​ negative) as soon as they​ occur, and thus are able to adjust their marketing efforts. this is known as​ _______________.

a. customer relationship management
b. data mining
c. marketing control
d. marketing analytics
e. marketing metrics

Answer 1

Successful companies like Stew​ Leonard's have the capability to identify deviations in expected performance​ (both positive and​ negative) as soon as they​ occur, and thus are able to adjust their marketing efforts. This is known as​ marketing control.Correct answer:C
Marketing control is one of the several functions of marketing management. It includes monitoring measurement, evaluation, and monitoring.