Question

Power pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers. to boost sales, power pro issues a 50 percent off coupon to the first 100 buyers at all home depot stores in the northeast. which element of the promotion mix has power pro used in this scenario?

Answer 1

The answer is Sales Promotion. This is the element of the promotion mix that power pro used in this scenario. It uses both media and non-media marketing communications for a pre-determined, limited time, so as to increase consumer demand, stimulate market demand or improve product availability.