Question

Mexican business executives who buy business-to-business products from u.s. suppliers indicate that "knowledge of the mexican culture" and "enthusiasm" were the most important cultural variables determining from which supplier they purchased. this example of which of the four characteristics of culture which is important for global companies to recognize?

Answer 1

Global companies should know that It is their sole responsibility to discover the level of importance of various aspects of culture in the foreign markets in which they serve.

This will increase their ease of doing businesses and output as indigenes would be able to buy their products.

Answer 2

The fact that the Mexican business indicates that "knowledge of the Mexican culture" and "enthusiasm" were the most important cultural variables determining from which supplier they purchased is example of the characteristic of culture according which it is the responsibility of the global firm to ascertain the level of importance of various aspects of culture in the foreign markets it serves. This is very important for global companies to recognize.