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18 votes
18 votes
What are the consequences of the Halo Effect?

O The personality of the individual will be accurately portrayed.
O Customers may be drawn toward a product for the wrong reasons.
O Only conscious messages will be introduced.
O Traits both negative and positive will be associated with an individual or person.

User Eigenchris
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1 Answer

16 votes
16 votes

Answer:

Customers may be drawn toward a product for the wrong reasons.

User Phinze
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