Question

One hot august afternoon, as nelson is driving home from work, he sees a billboard for breyer's ice cream. he remembers that he is out of ice cream at home, and thinks it would be really great to have a nice, cold bowl of ice cream on such a hot day. so he stops into the convenience store near his home, heads straight for the dairy case, and picks up a half-gallon of strawberry ice cream.

Answer 1

In the scenario in which Nelson after he saw a billboard for Breyer's ice cream he stops into the convenience store near his home and picks up a half-gallon of strawberry ice cream the billboard that Nelson noticed is an example of a marketing-controlled information source.Marketing-controlled information sources include mass-media advertising (radio, newspaper, television, and magazine advertising), sales promotion ...