Question

According to the text, the most logical budget-setting method in advertising is the ________ method. objective-and-task affordable adaptive-control competitive-parity percentage-of-sales

Answer 1

The correct answer is known as "Objective and Task Method".
The Objective and Task Method is the method of advertising wherein a business defines one's advertising expenses in order to allocate the marketing budget based on their wanted objectives. For a company to be able to use this method they must be able to define the results they want out of advertising and the tactics needed in order to achieve the said results.