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Isaac is looking for ways to offer new goods and services to his existing customers. he is pursuing a market development strategy.
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Isaac is looking for ways to offer new goods and services to his existing customers. he is pursuing a market development strategy.

User MaxGDN
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False, this is a product development strategy.

A marketing development strategy finds new markets for existing products, which is the opposite of what Issac is doing.

User Krishnang K Dalal
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