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Explain what might happen if businesses neglect the marketing-information management function.
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Explain what might happen if businesses neglect the marketing-information management function.

User Nicolas Charvoz
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20 votes

Answer:

Businesses could only guess at what to produce or what changes to make. They might produce too much or not enough to meet demand. They might not know what their competitors are selling or why customers are not buying.

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User Aaron Torgerson
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