Question

At which stage of advertising is the customer motivated to take action? The customer is motivated to take action at the stage of advertising.

Answer 1

The customer is motivated to take action at the product purchase stage of advertising.

Answer 2

In the "growth or early maturity" stage of advertising the is customer motivated to take action. The communication used to motivate customers to take action is called persuasive advertising. In the growth stage pricing should be maintained and product or service quality needs to be maintained and additional features and support services may be added.