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_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.

User Stitch
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Comprehension refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning, while the process by which continuous exposure to a stimulus affects the comprehension of and response to some stimulus is known as habituation. Cmrehsnion means that the customers are accurately understanding the message sent to them.


User Rajkaran Mishra
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