Question

PLEASE HELP!!

1. a promotion plan should have documentable goals

A. so that someone can be hired to monitor them

B. because most people expect social media communication to be very direct

C. so that they can eliminate the need for a solid marketing plan

D. so that specific employees can be held accountable for achieving them


2. Technology can help with promotion only in social media forums

A. True

B. False


3. Collecting primary data usually requires hiring a marketing firm to conduct a study

A. True

B. False


4. Small businesses can generally distinguish themselves in all the following ways EXCEPT

A. offering highly specialized items

B. ongoing extremely low prices

C. providing high-quality products

D. getting to know customers and their needs

Answer 1

1) A promotional plan should have documentable goals D. so that specific employees can be held accountable for achieving them .

2) Technology can help with promotion only in social media forums: B. False, technology can help promotional activities through other media outlets, e.g. websites

3) Collecting primary data usually requires hiring a marketing firm to conduct a study: B. False, primary data can be collected by other groups of people, including the members of the organization, etc.

4) Small businesses can generally distinguish themselves in all the following ways EXCEPT B. ongoing extremely low prices; usually extremely low prices are achieved through economies of scale and only very large companies can achieve economies of scale.

Answer 2

Answer to # 1 is letter B. A promotion plan should have documentable goals because most people expect social media communication to be direct.

Answer to # 2 is letter A. Technology can help promote through social media. Our technology now has been created to easily connect with the society.

Answer to # 3 is letter B. Collecting primary data can be done by anyone who has the will to search for the needed data to conduct a study.

Answer to # 4 is letter B. Small businesses can distinguish themselves in general through offering highly specialized items, providing high-quality and getting to know customers and their needs without going extremely low on prices of the items offered.