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Sharkey's surfboards are all priced one cent lower than the next round dollar, for example, $89.99, $129.99, and $114.99. sharkey believes that his customers are affected by: overconfidence. a sunk cost fallacy. a framing bias. sunk costs.

User Wanbo
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The answer is a framing bias.

The Sharkey believes that customers usually is affected by framing bias.
User Luminousmen
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