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A ________ refers to people with unsatisfied wants and needs who are willing and able to buy a product or service.\

User Kelum
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A market refers to people with unsatisfied wants and needs who are willing and able to buy a product or service. The market is made up of people who want and need to purchase a product or service, those in the 'market' for a item will search out the best quality, best price, and best way to achieve the product or service they need. The market is a big place that holds many different options for consumers to find exactly what they are looking for.
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