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The _____ stage of the response process refers to a receiver's feelings for a particular brand and includes stronger levels of desire, preference, or conviction.

a. cognitive
b. affective
c. behavioral
d. conative

User Sunhwa
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1 Answer

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The answer would be B. This is the phase which endeavors to make an inclination for one item, brand, or administration in the objective purchaser's or client's psyche, in connection to all others. As it were, interchanges at the full of feeling stage are intended to create, keep up, and strengthen uplifting dispositions in the psyche of the objective purchaser, client, or customer.
User Quanguyen
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