If the patient is uncomfortable with having their skin examined, the medical assistant must demonstrate great respect by showing empathy using calm words, asking them if they need special draping or who needs to be there during the examination. It is also comforting that the medical assistant will completely closed the exam room and never let anyone enter the room until the patient is completely covered.
Other ways to show professionalism is to accommodate any needs of the patient, making sure to never embarrass them and never being judgmental.