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The purpose of loyalty programs is to ____________. a. decrease the threat of substitute products b. influence future behavior c. reward past behavior d. increase buyer power

The purpose of loyalty programs is to ____________. a. decrease the threat of substitute products b. influence future behavior c. reward past behavior d. increase buyer power
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3 votes
The purpose of loyalty programs is to ____________.

a. decrease the threat of substitute products
b. influence future behavior
c. reward past behavior
d. increase buyer power

User Tinno TL
by
7.7k points

2 Answers

4 votes
The correct answer is B.). Hope this helps :)
User Miyoko
by
8.0k points
5 votes
B. Influence future behavior
User Claasz
by
8.6k points
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