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The purpose of loyalty programs is to ____________. a. decrease the threat of substitute products b. influence future behavior c. reward past behavior d. increase buyer power
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The purpose of loyalty programs is to ____________.

a. decrease the threat of substitute products
b. influence future behavior
c. reward past behavior
d. increase buyer power

User Tinno TL
by
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2 Answers

4 votes
The correct answer is B.). Hope this helps :)
User Miyoko
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5 votes
B. Influence future behavior
User Claasz
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