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How does each question that begins "Will you join in the battle?" directly address the audience to whom Johnson is speaking?
President Lyndon B. Jhonson tried to directly convey his message to the young students at the University of Michigan, using the kind of language targeted to them.
For instance, in the first question: "Will you join in the battle to give every citizen the full equality which God enjoins and the law requires, whatever his belief, or race, or the color of his skin?"
President Johnson is asking the young Americans to be respectful and equitable to all people, no matter what.
The second question: "Will you join in the battle to give every citizen an escape from the crushing weight of poverty?
President Jhonson is inviting the students to be part of the solution instead of being part of the problem.
The third question: Will you join in the battle to build the Great Society, to prove that our material progress is only the foundation on which we will build a richer life of mind and spirit?
President Johnson is asking the youngsters to join forces and accept the Great Society program as theirs and support it with their actions to spread its goals and reach a high number of people.
During his speech, President Johnson uses Ethos and Pathos as a way to convince his audience.