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If a fund-raising drive uses graphic pictures of starving kids in its promotional materials what type of audience appeal is this and why ?
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If a fund-raising drive uses graphic pictures of starving kids in its promotional materials what type of audience appeal is this and why ?

User Amirhosein Bayat
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It's appealing to families, since most parents would be emotional touched by the graphic photos.
User Iluvcapra
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