Question

A cinema manager is carrying out a survey.

Here is one of her questions with some response boxes.
How many times do you go to the cinema?
1
2
3
more than 5
a) Give one criticism of the question.
b) Give two criticisms of the response boxes.
+

Answer 1

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Answer 2

The cinema survey question lacks a specified time frame leading to ambiguity, and the response boxes have inconsistent intervals and omit a '0' option that may exclude non-moviegoers, thus skewing the data.

Step-by-step explanation:

The question "How many times do you go to the cinema?" and its associated response boxes have some issues that can affect the accuracy and usefulness of the survey results.

Criticism of the Question

a) The question is ambiguous regarding the time frame. Without specifying a time frame, such as 'per week', 'per month', or 'per year', the responses will not be comparable because different respondents might assume different time frames.

Criticisms of the Response Boxes

b) One criticism of the response boxes is that there is an inconsistency in the intervals between options, with 1, 2, 3, and then a jump to 'more than 5'. This leap in intervals might miss capturing data from respondents who go 4 or 5 times, skewing the results.

Another issue is the lack of a '0' option for respondents who do not go to the cinema at all. By not providing this option, the survey overlooks a possibly significant segment of the population and as such, the data does not reflect the true cinema attendance habits.