Question

Lorraine is the marketing manager at sibil furnishings. to promote the latest range of furniture, she decides to place ads in local newspapers, on the radio, and on television. she also decides to aggressively advertise the products through interior design bloggers. in the context of advertising, lorraine is involved in _____.

Answer 1

Lorraine is involved in Media Planning. Media planning basically involves sourcing and selecting optimal media platforms that would be leveraged on to best promote a product. In this case, Lorraine's job generally entails determining the best combination of media to achieve the marketing campaign objectives of Sibil furnishings. Therefore she is involved in media planning.