Question

A middlee-class customer base in a region is most concerned with quality and prive of products. Which of the following would be considered a best value proposition for the customers?

a. A company that identifies unique features of its products without comparing it with a rival's products.
b. A company that offers copycat products at low cost but an average quality compared to rivals
c. A company that offers the same quality of products as rivals but at a high cost based on greater market share and higher brand value
d. A company that provides same quality of products at a much lower price than rivals, but leaves the final assembly of product pieces to customers with an easy assembly guide
e. A company that sells an average quality product compared to rivals with a meager difference in price

Answer 1

The correct answer is

d. A company that provides same quality of products at a much lower price than rivals, but leaves the final assembly of product pieces to customers with an easy assembly guide