Question

H&R is a small local heating and air conditioning business the local military base is a potential source of growth and H&R already installs and services the types of equipment the military would require, but it is difficult to get established as a certified government contractor. H&R is considering a ____________ growth strategy.

A. product proliferation
B.market development
C. market penetration
D. diversification
E. product development

Answer 1

B, Market development

Step-by-step explanation:

Market development is a growth plan/strategy that a business uses to either identify or develop its market presence for its new or existing product. Marketing development usually target new customers and non buyers alike.