Question

The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing.

1.A) social marketing
2.B) viral marketing
3.C) promotion mix
4.D) positioning

Answer 1

A)social marketing

Step-by-step explanation:

Social marketing involves all the activities a company does in order to reach more clients.

Activities such as relations, marketing through social media, personal selling (through the use of personal connections), direct marketing, etc.