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When Chava went to a mall to buy a birthday gift for her brother, she ended up buying a new pair of designer eyewear for herself. She had no intention of buying them as she already owns a few pairs. However, she could not resist herself as they were on sale. This is an example of _____ shopping

a. epistemic
b. adaptive
c. affective
d. impulsive
e. utilitarian

User Mekanik
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Answer: Impulsive shopping

Explanation: Impulse buying or shopping refers to a buyer's propensity to purchase products and services without prior planning. When such purchase decisions are made at the instant by a consumer, they are usually caused by feelings and emotions.

We can say that, Impulsive buying implies making a purchase that is not planned. It is based on various irrational perceptions. Marketers try to tap this behavior of customers to boost sales.There is a strong possibility that after joining the hypermarket, consumers would end up buying products without any real intention to do so if they are impulsive buyers.

Thus, from the above we can conclude that the correct option is D.