Which of the following terms refers to the development of individual offerings that appeal to different market segments while remaining closely related to the existing product li…

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asked Oct 3, 2020 218k views

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Prasanth J · Answer 1 · 2020-10-07T14:02:32+0000

Answer:

You have not given any options to chose from but seemingly the answer is Line Extension.

This happens when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes, etc..

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Which of the following terms refers to the development of individual offerings that appeal to different market segments while remaining closely related to the existing product li…

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